“Branding that food, restaurant & retail brands
can feel”
I build brands people notice, remember, and come back to, using a tested system.
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Tingstad
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Nike
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H&M
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Bowls & Sushi
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Fundining
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McDonalds
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Kaizu
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Tast Asia Group
• Tingstad • Nike • H&M • Bowls & Sushi • Fundining • McDonalds • Kaizu • Tast Asia Group
Why I exist
I bridge the gap between businesses and the humans they serve. Most branding stops at the logo. I go further, into how a space smells, how a menu reads, how a package feels in someone's hand.
I build brands for food, restaurant and retail businesses that want more meaning, more differentiation, more personality: brands people feel with their senses, not just recognize with their eyes.
Every project starts with culture and community, so the identity I build becomes a blueprint your business can grow into, not out of. The result: marketing that finally feels effortless, on every platform.
Services
Everything your company needs, to building one connected system:
Brand Audit
Brand Strategy
Brand Design
Packaging Design
Art Direction
Creative Direction
Presentation Design
Social Media Assets
Design consultancy
Marketing Strategy
Visual Identity
Styling
The Sensory Method
A four step system, built around how we as people actually experience a brand with our senses.
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An audit isn't just a checklist, it's a clear-eyed look at what's working, what's not, and why, before we change a thing. A review of your existing touchpoints, measured against real customer behavior, not opinion.
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I build the identity system, Brand Strategy, Brand Design, Packaging Design and Art Direction, every piece, physical and digital, working as one.
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Brand strategy, Marketing and SoMe Assets that keep the system consistent as the business grows or opens new locations.
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Strategic and creative input at the leadership level, backed by data. Offered as two distinct tracks, a seat at the table, or a stand alone deliverable, so you as a client can pick the depth of involvement they actually need.
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My Story
I’ve spent 20+ years building brands across retail, food and design, working with names like McDonald’s, H&M, Nike and Giorgio Armani, as well as restaurant and retail clients through Tingstad. One thing I’ve learned: a brand only works when people feel it everywhere, in the store, at the table, on the shelf and in the details. Today, I work as a fractional Creative Director and Brand Designer, helping food, hospitality, retail and wellness brands turn vision into brands people connect with. I believe vision comes first. The money follows. Instead of adding more noise, I start with people, how they think, feel, taste, experience and connect. Then I build outward through strategy, design, storytelling and experience.
Tested, not just designed.
Built to connect.
Designed to make people come back.
Maria-Desirée Pagaduan
Mission
Human connection first
I help food, restaurant and retail brands build identities people can feel, not just see. Starting from culture and community.
Values
Tested, not just designed
I believe in evidence over guesswork, testing what works before we recommend anything. Every project is built with honesty, and respect for the people and communities each brand serves.
Goals
Turn visits into habits
My goal is simple: make your brand part of people’s everyday lives. Through strategy, design and storytelling that engages every sense, I build connected brand systems that people remember, return to and make part of their routine.
Reviews
FAQs
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Me and my team at Stylefront don't just design how your brand looks, we build how it's experienced and felt, using our Sensory Method to connect strategy, design and culture into one system.
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Stylefronts four-step process: Sense (audit), Shape (design), Scale (design support), and Steer (creative leadership & growth) built around how customers actually experience a brand with all of their five senses.
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A strong brand helps people and clients see what makes you special. It builds trust, opens up new chances in your life and career, and helps others recognize and appreciate what you bring to the table. It’s like letting your true self shine, so you can connect with the right people and opportunities.
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It depends on scope, but most projects run 5–12 weeks. Need it faster? Ask us about a fast-tracked timeline.
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Food, restaurant and retail brands, from new concepts to established businesses ready to grow.
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No, I work with brands at every stage, whether you're starting from scratch, rebranding, or scaling to new locations.
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I can stay on through Steer, our ongoing creative and growth support, so your brand keeps evolving after launch.
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Book a discovery call. We'll talk through your goals and figure out where to start.
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THE PROCESS
Transparency and a good process are hugely important in building successful partnerships. Here, we have broken down the design process so you have clarity of what goes on and when it happens.1. DISCOVERY CALL
I’ll start with a quick 30-minute call to outline the full scope of the project, including deliverables, timeframes, and budget. This call ensures we are aligned on expectations, and no deposits are required at this stage.2. ONBOARDING
Human connection drives our strategy. We understand your needs to create authentic bonds and align our concepts. From design to social media branding and personal packaging, we clearly communicate each step. During this phase, we either conduct a detailed questionnaire or and a 1:1 meeting to gather all necessary information. We then create a comprehensive brief that outlines your vision, goals, and expectations.3. STRATEGY
Based on the brief, I’ll gather further information about you and your business, clearly communicating the deliverables, detailed process, and timeline. You have the option to decide whether you'd like this process to be a sprint, which involves a more intense collaboration with regular meetings over the course of a few weeks to achieve a faster turnaround and a shorter timeline. An initial payment of 50% is required upfront to commence work.4. DESIGN
My sessions are structured into distinct sections where we present strategy and design, actively listening to feedback to refine and make necessary adjustments. An agreement outlining all terms, including revision limits and payment schedules, is signed before proceeding.4. COLLABORATION
I will dive into crafting your brand's visual identity, including logos and color schemes, during dedicated branding sessions. Me and my team can also focus on styling and packaging you as an individual, making you an integral part of the brand. The process allows for a maximum of two revisions. Any additional revisions will incur extra charges.Once perfected, we deliver the final designs and provide comprehensive off-boarding support, equipping you with all assets and usage guidance. Before the final delivery, the remaining 50% of the payment is due.