Now booking new projects for Q4 2026
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30-min discovery call
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Now booking new projects for Q4 2026 · 30-min discovery call ·
“Branding that food, restaurant & retail brands
can feel”
I build brands people notice, remember, and come back to, using a tested system.
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Tingstad
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Nike
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H&M
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Sushi&Bowls
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Fundining
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McDonalds
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Kaizu
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Tast Asia Group
• Tingstad • Nike • H&M • Sushi&Bowls • Fundining • McDonalds • Kaizu • Tast Asia Group
Why I exist!
I bridge the gap between businesses and the humans they serve. Most branding stops at the logo. I go further, into how a space smells, how a menu reads, how a package feels in someone's hand.
I build brands for food, restaurant and retail businesses that want more meaning, more differentiation, more personality: brands people feel with their senses, not just recognize with their eyes.
Every project starts with culture and community, so the identity I build becomes a blueprint your business can grow into, not out of. I lead the creative direction and bring in the right people when needed to fulfill the project, from production, photography and website development to marketing, design and illustration. You get the flexibility of a small, focused team without the layers of a traditional agency.
The result: marketing that finally feels effortless, on every platform.
Services
Everything your brand needs and pick one service or the full system:
· Brand Audit
· Brand Strategy
· Brand Design
· Packaging Design
· Art Direction
· Creative Direction
· Presentation Design
· Social Media Assets
· Design consultancy
· Marketing Strategy
· Visual Identity
· Styling
The Sensory Method
A four step system, built around how we as people actually experience a brand with our senses.
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An audit isn't just a checklist, it's a clear-eyed look at what's working, what's not, and why, before we change a thing. A review of your existing touchpoints, measured against real customer behavior, not opinion.
For more information click here. -
I build the identity system, Brand Strategy, Brand Design, Packaging Design and Art Direction, every piece, physical and digital, working as one.
For more information click here. -
Brand strategy, Marketing and SoMe Assets that keep the system consistent as the business grows or opens new locations.
For more information click here. -
Strategic and creative input at the leadership level, backed by data. Offered as two distinct tracks, a seat at the table, or a stand alone deliverable, so you can pick the depth of involvement you actually need.
For more information click here.
My Story
Maria-Desirée Pagaduan
I’ve spent 20+ years building brands across retail, food and design, working with names like McDonald’s, H&M, Nike and Giorgio Armani, as well as restaurant and retail clients through Tingstad. One thing I’ve learned: a brand only works when people feel it everywhere, in the store, at the table, on the shelf and in the details. Today, I work as a fractional Creative Director and Brand Designer, helping food, hospitality, retail and wellness brands turn vision into brands people connect with. I believe vision comes first brands people connect with. The money follows. Instead of adding more noise, I start with people, how they think, feel, taste, experience and connect. Then I build outward through strategy, design, storytelling and experience.
Tested, not just designed.
Built to connect.
Designed to make people come back.
Mission
Human connection first
I help food, restaurant and retail brands build identities people can feel, not just see. Starting from culture and community.
Values
Tested, not just designed
I believe in evidence over guesswork, testing what works before we recommend anything. Every project is built with honesty, and respect for the people and communities each brand serves.
Goals
Turn visits into habits
My goal is simple: make your brand part of people’s everyday lives. Through strategy, design and storytelling that engages every sense, I build connected brand systems that people remember, return to and make part of their routine.
Reviews
FAQs
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At Stylefront, I look at how your brand looks, how it feels, how people experience it, and what makes them want to come back. The Sensory Method brings strategy, design and culture together to create a brand that feels like one connected experience. And you don’t have to do everything at once. I can start wherever you need me the most…one service, one challenge, or the full journey. Everything is shaped around your business, your goals and where you want to go.
Go ahead and book a call here -
Stylefronts four-step process: Sense (audit), Shape (design), Scale (design support), and Steer (creative leadership & growth) built around how customers actually experience a brand with all of their five senses.
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A strong brand helps people and clients see what makes you special. It builds trust, opens up new chances in your life and career, and helps others recognize and appreciate what you bring to the table. It’s like letting your true self shine, so you can connect with the right people and opportunities.
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It depends on scope, but most projects run 3–12 weeks. Need it faster? Ask us about a fast-tracked timeline.
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Every project is scoped to what you actually need, from a single deliverable to the full Sensory Method, so investment varies. As a general guide, most projects start from 900€ for a single deliverable like a Brand Audit, and scale up from there for a full identity system. We'll land on an exact number together on the discovery call, once I understand your scope.
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Food, restaurant and retail brands, from new concepts to established businesses ready to grow.
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No, I work with brands at every stage, whether you're starting from scratch, rebranding, or scaling to new locations.
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I can stay on through Steer, our ongoing creative and growth support, so your brand keeps evolving after launch.
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Book a discovery call. We'll talk through your goals and figure out where to start.
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Mostly food, restaurant and retail brands who want a real identity system, not just a quick logo. If you're looking for a fast, one-off logo swap with no strategy behind it, this probably isn't the right fit, and I'll tell you that honestly on the call.
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THE PROCESS
Transparency and a good process are hugely important in building successful partnerships. Here, we have broken down the design process so you have clarity of what goes on and when it happens.1. DISCOVERY CALL
I’ll start with a quick 30-minute call to outline the full scope of the project, including deliverables, timeframes, and budget. This call ensures we are aligned on expectations, and no deposits are required at this stage.2. ONBOARDING
Human connection drives my strategy. I take the time to understand your needs, so the concepts we align on feel authentic, relevant and never generic.From design and social media branding to packaging and beyond, I keep communication clear and collaborative at every step. Depending on the project and what you need, I can also bring in trusted people from my creative team, from photographers and web designers to developers, illustrators or other specialists, to make sure the right skills are there when needed, while I remain your main point of contact.
During this phase, I either send a detailed questionnaire or set up a 1:1 meeting to gather everything I need. From there, I build a comprehensive brief that outlines your vision, goals and expectations, giving us a clear foundation to build from.
3. STRATEGY
Based on the brief, I’ll gather further information about you and your business, clearly communicating the deliverables, detailed process, and timeline. You have the option to decide whether you'd like this process to be a sprint, which involves a more intense collaboration with regular meetings over the course of a few weeks to achieve a faster turnaround and a shorter timeline. An initial payment of 50% is required upfront to commence work.4. DESIGN
My sessions are structured into distinct sections where we present strategy and design, actively listening to feedback to refine and make necessary adjustments. An agreement outlining all terms, including revision limits and payment schedules, is signed before proceeding.4. COLLABORATION
The relationship doesn’t have to end when the initial project is complete. I can continue supporting you as your creative partner, developing campaigns, packaging, social media, new brand touchpoints or whatever your business needs next. When needed, I can bring in trusted creatives from my team, such as photographers, web designers, developers or illustrators. This gives you access to the right expertise without losing consistency or direction. The aim is a sustainable creative partnership where we can keep building, improving and adapting your brand over time.Once perfected, I will deliver the final designs and provide comprehensive off-boarding support, equipping you with all assets and usage guidance. Before the final delivery, the remaining 50% of the payment is due.