Linkvalue
SERVICE:
EXECUTIVE BRAND PACKAGE
YEAR:
2023
Collaborated with a Luxembourg client, Sonja Hilkhuijsen, to develop a visual identity that
goes beyond logos and colors, capturing the essence of their passion project. By working closely with the founder, we ensured that every aspect, from colors to design, reflects her personality and vision, creating a company that truly embodies who she is- Linkvalue.
The concept
Sonja’s project is about honoring her past while shaping the future. Bold and fearless, she’s drawn to brands that reflect her courage. With many decades of leadership, she’s not just about adding value to companies but also building meaningful connections to create a better future. This vision led to the creation of Linkvalue—Sonja’s way of leaving her mark and driving forward innovative, impactful solutions.
Type and colour
Bodoni 72 Oldstyle, a serif typeface from the classic Bodoni family, is known for its rounded, softer serifs, combining elegance with boldness. This aligns with Sonja’s fearless personality and her love for striking colors—black, white, and orange.
In contrast, Helvetica Neue and Helvetica Regular are clean, sans-serif typefaces, iconic for their neutrality and versatility. Their straightforward design reflects Sonja’s commitment to clarity and impactful communication, perfectly complementing her bold color choices.
