Safia Lola
SERVICE:
PROFESSIONAL BRAND PACKAGE
YEAR:
2023
Safia came to me wanting a more professional look and feel, along with packaging for her upcoming retreats and products. She was thrilled that her new visual identity truly reflected who she is and that I captured her vision instantly.
The concept
A minimalist logo concept inspired by the harmony of yoga, spirit, and mind, infused with Scandinavian design principles. It embodies simplicity, balance, and serenity, using clean lines and neutral tones. The logo is highly versatile, maintaining its impact across various platforms while remaining professional and visually striking. Safia Lola seamlessly blends modern graphic design with ancient spiritual symbolism, creating a powerful and adaptable identity.
Type and colour
The Safia Lola logo features a feminine, earthy color palette that evokes warmth and serenity. It combines three typefaces: Geometos for a clean, modern look, Geneve for a soft, approachable touch, and Hiragino Mincho Pro W6 for elegant, traditional refinement. Together, these elements create a sophisticated, balanced identity that is both professional and inviting.
